Maria Parrella Turco, President & Founder of Honor Yoga
Maria Parrella Turco serves as the President & Founder of Honor Yoga, soon to be one of the largest high-‐quality yoga studio franchises in the U.S. Turco is a known fitness industry expert, consultant, and business turnaround specialist. As a speaker, entrepreneur and yogi for over 25 years, Turco has used her passion to drive growth and build community. She has been on the cover of three industry publications and speaks nationwide.
Prior to founding Honor Yoga, Turco served as a founder and partner of FitRewards, a health and wellness loyalty initiative and New Paradigm Partners, a consulting firm where she served as a senior partner which assisted hundreds of private health clubs establish recurring membership and revenue goals.
Designing Honor Yoga to be an eco-‐friendly, beginner has allowed a popular expansion into franchising for the brand. Taking the Honor Yoga brand into the US market is these much needed times is a logical move for Turco, having been a franchise owner herself during a seven-‐year stint with Crunch Fitness.