Afternoon Keynote Speaker
Lisa Tanzer, President of Life is Good, has over 25 years of consumer brand experience. Prior to becoming president, Lisa served as the company’s head of Marketing after spending over 20 years on the board of directors of the Life is Good Kids Foundation. She’s held executive positions in the entertainment, ecommerce, and education sectors. Earlier in her career, Lisa held marketing and strategy roles at Hasbro, Staples, The Gillette Company, and PricewaterhouseCoopers. She received her BA from Tufts University and an MBA from Harvard Business School.
Lisa Tanzer’s journey to President of the $100 million optimistic lifestyle brand, Life is Good, started in 1990 when she joined the board of “Project Joy”, a small play therapy program. Today that has evolved into The Life is Good Kids Foundation and positively impacts over 1 million kids per year. Tanzer was appointed to President of The Life is Good Company in 2016 and she is continuing to grow the Life is Good business to deliver a simple, yet powerful message of optimism.